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January 28, 2019

5. Define - Refine

At this juncture, you should have enough information to define and refine what the team thought the problem or solution was in the Discovery phase. Some teams attempt to define before doing research and some interviews but in my experience this is premature without the qualitative research in front of you. If you haven’t done research with actual users, this is the most valuable enterprise you can conduct for your company - the insights alone are invaluable.


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Alec Uitti

A UX practitioner with over 20 years of experience building UI, being a team member and managing teams in both San Francisco and the Colorado front range. Working with a wide variety of companies and organizations as contractor and staff.